John DiMarco on Computing (and occasionally other things)
I welcome comments by email to jdd at cs.toronto.edu.

Thu 15 Dec 2011 15:14

Dealing with unsolicited salescalls (cold calls).

For many years, I've been plagued by unsolicited salescalls. It's not very hard to find my phone number, and various people (mostly in the IT realm) call me up out of the blue hoping to sell me something. The interruption is unwelcome, even if the product isn't.

For some years now, my policy is to explain to the caller that I don't accept unsolicited salescalls, sincerely apologize, and end the call. Occasionally, I am then asked how I am to be contacted. I explain that I prefer to do the contacting myself: when I have a need, I am not too shy to contact likely vendors and make inquiries about their products.

Occasionally I run into someone who is offended by my unwillingness to take their unsolicited salescall. I do feel more than a little sympathy for the salesperson when this happens: I imagine they may think I objected to something they did, or to their manner. The fact is, I handle all unsolicited salescalls this way. As for whether it is intrinsicly offensive to reject unsolicited salescalls out of hand, I don't think it is. Indeed, it is natural for a salesperson to want their salescall, even if unsolicited, to be better accepted. But it is unreasonable for any salesperson to expect that unsolicited sales inquiries to strangers will always be welcome. But I do apologize, each time, and in general, when I so quickly end telephone conversations with salespersons who call me out of the blue.

Dear reader, if you are a salesperson, and you are tempted to contact me to sell me something, please do not call. Instead, just advertise generally (and if you must, send me some mail in the post). Trust me to find you when the need arises. I frequently do.

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