The Economics of Fashion
In dress, the fashion appeared to be "set" by a few foreign designers and a
handful of affluent individuals who purchase these designs. The fashion industry
is cognizant of the fact that fashions change rapidly and often or their economy
would become stagnant. For this industry it would prove fatal if it were not
vigilant and prepared well in advance for a new fashion trend. As the old fashion
becomes passe and a new fashion seems to be in the making, the garment 
manufacturers cannot afford to procrastinate. They rush large sums of money 
into production for a mass market. Having invested heavily, the manufacturers do
everything possible to influence and motivate the purchasers. Through every
facet of publicity and advertising the industry exploits the natural desire
for people to be au courant with the latest fashions. 


to get up on the wrong side of the bed--to be in a bad mood.
When his mother raised Cain about his slovenly room, he accused her of
getting up on the wrong side of the bed.