Build long-term `brand loyalty'
with emerging female hockey market

Advertise in Hipcheck

They have spending power...
High recognition of sporting goods brands...
Are the primary sporting good shoppers for children...

and best of all ... are a virtually untapped market!

Female hockey players represent a 100,000-plus market across North America = and their numbers are expected to increase dramatically with the debut of women's ice hockey at the 1998 Winter Olympics. In fact, the women's game will undergo an overnight transformation from obscurity to instant recognition around the world.

Introducing HIPCHECK, North America's magazine on women's ice and roller hockey. Targeted at female players aged 14 to 40, the publication will include regional, national and international news, player profiles, hockey tips, le ague reports, and lively opinion. Players are hungry for information about their sport, not to mention what is the coolest, performance-enhancing equipment to be wearing. They are your future banking clients, your automobile pur chasers and hygiene product buyers. They are discriminating buyers and anxious for information about hockey equipment and other consumer goods.

Areas such as Ontario have experienced an incredible 50% increase in female hockey registration in the past five years; 15% in the last year alone. In the U.S., female registration is growing at 10% annually with current numbers over 50,000.

And this was happening before Nagano and the 1998 Winter Olympics!

What better way to build long-term brand loyalty with a rapidly expanding female hockey market than to advertise in HIPCHECK. A six-time publication cycle is planned for the first year, beginning with the complementary pre-Olympic issue. A 25,000 minimum print run is planned with national distribution via women's hockey associations and leagues in Canada and the United States.

For information on AD RATES, call 416-260-0018.

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