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News Summary for Oct 31st by Jin Jin.

1. "A Web Conflict Centers On Languages Used in Address"    NYT C9

Summary:
=========
As the first Internet Governance Forum begins today near Athens, a  
conflict is emerging over the use of non-western characters and  
languages in Internet address. Vinton Cerf, known as a father of the  
Internet fared that the network's addressing system would break down  
by international groups interfered with plans to expand the languages  
used in domain names. Icann , the Internet Corporation for assigned  
names and numbers, has been the target of global criticism over  
Internet governance issues.

Observation:
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At present, 37 characters can be used for Internet addresses; Icann  
is gradually adopting a plan that would expand that set to tens of  
thousands of characters from all of the world languages. Already,  
several Asian character sets have been approved. It's turning out  
quite difficult to integrate this very large character set in a way  
that is safe and stable and will work with many applications for many  
decades to come-to future-proof it.

Ideas:
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a) How to find a safe, efficient and stable way to use non-English  
character as the Internet address is a potential research topic.
b) It is possible to solve the problem by the third part providing  
the service on top of DNS. Non-western characters will be translated  
to the corresponding English Internet address, then link to the  
website directly.

2. "A Corner of the Web for Studios to Promote Their Oscar Hopefuls."  
NYT C1

Summary:
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Hollywood has been slow to shift  advertising dollars to the Internet  
from the print media. The studios spend about 3 percent of their ad  
budgets online, compared with 5.7 percent for the average industry.  
The lag is also evident in ads aimed at influencing the outcome of  
the Oscar races. So maybe some of the winners at the next Academy  
Awards ceremony take time during their acceptance speeches to thank  
their Webmasters.

Observation:
==========
Internet advertising revenue has grown upward of 30 percent for the  
last three years. Traditional media companies have watched  
advertisers and consumers increasingly move online. Concerns about  
click fraud and viewer statistics do not appear to be affecting  
online adverting revenue right now, however the issues must be  
resolved before large advertisers would want to  pour much more money  
online. Most of the metrics reported by Web sites in favor of its own  
internal estimates of what  types of people are visiting what types  
of sites. So marketers demanding better count of the clicks.

Ideas:
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a) Find a more accurate and reliable metric for clicks.
b) Solving the problem by a third party company, like accounting  
company for financial audit. The online company should publish their  
data to the public.

3. "Phones for That Other System." NYT C1

Summary:
=========
T-Mobile became the first major mobile phone carrier in the United  
State to begin selling service that allows a single handset to  
communicate over both cellular networks and Wi-Fi hot spots. The  
phone could link to T-Mobile's cellular network outdoors and to Wi-Fi  
routers at homes,  in offices and in other locations like airports  
and hotels. This lets customers avoid using some of their cellular  
minutes and increases coverage in places where signals are typically  
weak, like basements and rooms without windows.

Observation:
==========
Making phone calls using voice-over-Internet protocol seems not only  
inexpensive, but also very modern. VoIP could let you make voice  
calls over the Internet to anywhere in the world. Over the last year,  
however, VoIP providers like the industry leaders Skype have been  
offering handsets that look and work more like the phones people are  
used to. VoIP services from the computer side of the industry, like  
Skype, yahoo, MSN, usually offer free calling to other members using  
their service. So people should choose the service already used by  
the people they want to call.

Ideas:
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a) Design a efficient scheme to allow the handset to move seamlessly  
among cellular, Wi-Fi, VoIP and landline calls.
b) Develop a software to support most VoIP software to allow users  
make free phone call.