Software requirements consist of functionalities and qualities to be accommodated during design. Through goal-oriented requirements engineering, stakeholder goals are refined into a space of alternative functionalities. We adopt this framework and propose a decision-making process to generate a generic soft- ware design that can accommodate the full space of alternatives each of which can fulfill stakeholder goals. Specifically, we present a process for generating complementary design views from a goal model with high variability in configurations, behavioral specifications, architectures and business processes.