You Can't Help But Watch
The housewife is in a quandary about making a felicitous selection among
the array of products. The advertisers must influence the malleable consumers,
and often they do it in the most callous ways. Television offers many 
tangible advantages for reaching the consumer. As a result, the consumer is
inundated by commercials. The advertiser knows that a television commercial is
the expedient way to reach large numbers of people. The cost for each commercial
film is prodigious, but because the audience is so large, the cost per viewer
is negligible. Each commercial is prepared in the most meticulous way in order
to catch the attention of even the most blase viewer and hold it until the 
message is through.


to do one's heart good--to make one feel happy or better.
It did my heart good to see that inveterate egotist eat humble pie.