It's What's Outside That Counts
Packaging of grocery items is one facet of advertising that is too little 
appreciated by consumers. Walking up and done the aisles of a supermarket,
one seldom stops to analyze individual package in the potpourri of items on
the shelves. The manufacturer had to glean and test many different designs
before he accepted the one you see in the array before you. Before he sanction
the use of a particular can, box, or bottle, he must know many things about
its efficacy. He wants to know if colors attract: a white box may denotes 
cleanliness, a red one, strength. There may be a photo or drawing which will
allude to the product's use or special qualities. A lackluster package may
be fatal. Next, the size and shape are important elements. The housewife wants
small package for easy storing, but a larger one may suggest economy. A round
bottle may look attractive, but a square one is easier to stack. These are
some insidious aspects of packaging, the main purpose of which is to attract
your attention as you peruse the crowded supermarket shelves.



the acid test--a severe test.
The new job was an acid test of his ability to bring home the bacon.