Queen of the Supermarket
American housewife is queen of all she surveys in supermarket. She decides
what items shall be purchased. Grocery manufacturers are well aware of her
power to make a product success and another a failure. They spend huge sums
developing new products with which to curry her favor. Fearful that a successful
product will soon begin to pall, the manufacturers, without cessation, come
out with "new and improved" versions to whet her appetite. That may be a box
or package that has been changed -- perhaps a colorful photo of succulent meal
on a T.V. dinner box. In larger supermarket, housewife is faced the satiety of
merchandise, particularly in the copiously stocked laundry detergent section.
There may be not intrinsic difference among all many brands, advertising and
packaging serves to importune her to buy one rather than another. 

a pretty kettle of fish--a mess, troubles.
He thought it was an innocent white lie, but it got him into a pretty kettle
of fish.