Choose Sagely Today, the paramount influence in the forming of public opinion is propaganda. It is not a heresy to our democratic beliefs to state that people's examination plays an important part in our lives. Propaganda makes one vulnerable to the influences of others. The prudent person will choose between cogent and specious propaganda efforts. While propaganda has the ostensible purpose of informing the public, the most fervid propagandists use methods that must be examined by the thoughtful citizen. The ability to distinguish the spurious from the true facts requires more than a perfunctory examination of prevalent propaganda efforts. Cold shoulder--She was so piqued at his uncouth behavior, she game him the cold shoulder for over a week. (to disregard or ignore.)