Informing the Public Public opinion has an important place in a democracy. The public, often lethargic, is susceptible to a wide variety of influences. The most prevalent of these is the mass media. These communications media--the press, radio, and the television has an paramount position in initiating, influencing, and shaping public opinion. Bearing the responsibility, the mass media are often accused of being remiss in informing the public. It has been a great deal of hostile comment leveled against to these opinion molders. to split hairs--The mother and child spent a great deal of time arguing about the hair-splitting question of whether "going to bed" meant lights out or not. (to make fine distinctions.)